Who We Are

We in TUSI design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice, create new experiences, and open doors to opportunity.

Official Partner of Sharif University Foundation

Tusi Design Agency is the official partner of Sharif University Foundation since 2018.
Sharif University of Technology (SUT) is the highest ranked technological university in Iran and is considered as nation’s leading institution for engineering. Today Sharif has expanded its services and embraces 13 different departments in science and research.
Tusi & Sharif Foundation together provide Branding, Strategy, Marketing & Business Model Development Services through utilization of reciprocal knowledge and executive capacity.

Our Services

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       Brand Strategy –

Innovation –

Packaging –

Brand Touchpoint –

UX & Digital –

Customer Insight –

Brand Identity –

Brand Communication –

Customer Experience –

Advertising Campaign –

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Brand Communication

TUSI Brand Communications team believes in doing things differently, specialising in below-the-line marketing strategies that get your brand noticed, talked about and remembered through bespoke campaigns – think pop-up stores, guerrilla retail campaigns and unique brand experiences.

We focus on building brand communities through word-of-mouth, influencer campaigns and social media techniques. As a one-stop solution for Fashion, Retail and Lifestyle companies that want to set themselves apart, we offer everything from consumer insight to creative workshops, strategic thinking through to delivery, production and complete roll-out of campaigns.

– Marketing Campaigns

– Awareness Campaigns

– Packaging Design

– Event Production

– Animation & Motiongraphic

– Guerilla Marketing

– Advertising Photography

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Brand Identity Design

Your brand is the impression you leave people with when they come into contact with your company.

Who you are, what you do, how you do it, why you’re different, why you matter, and why people should believe you – these are all vital components of your brand’s DNA. The challenge is to communicate this information in a way that’s credible, distinctive and compelling.

Branding Agency & Brand Strategy Consultants

We believe in finding one ‘big idea’ that cuts through self-serving language and speaks directly and personally to your target audience in a way that’s meaningful and memorable –leaving them with a clear and positive perception of your company.

We are strong believers in taking a collaborative approach with our clients. We look to work with you during workshops to understand the core essence of your company – what you stand for and what you want to achieve.

Top Brand Consultancy

We conduct extensive research into your markets, your customers and your target audiences. Our processes are robust, and have been applied across multiple industry sectors and around the world. These processes have been used to create or redefine an impressive range of brands from Mexican dining in London to market-leading banks in the Middle East to fashion stores in Eastern Europe.

Our creative teams take the output from our research workshops, turning it into a visual language that stands out from the crowd and expresses exactly what you’re trying to communicate.

– Name Generation

– Brand Identity

– Brand Positioning

– Brand Architecture

– Brand Guidelines

– Content Strategy

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Digital & UX Design

User experiences matter. Every day, more and more services are provided through digital channels – and competition is tough. What users think and feel while using a digital offer determines whether that offer will be a hit or a miss.

Does your offer provide value to your customers’ lives? Can they use the service easily? Does it steal their hearts? At I-AM, we value these objectives and we assess your existing offer through expert analysis and rigorous user testing.  We also create original designs that combine content (functions & features) with structure (information architecture, navigation and wireframes) and form (visual design).

Digital Service & User Experience Design

Whether we’re designing an e-retail website, an ATM interface, an intranet or a mobile application, it all starts with researching the customer’s needs and identifying the content they are looking for, producing information architecture and navigation that is easy to use, laying out the pages (wireframes) in a way that makes it easy to find what you are looking for, while incorporating a striking visual and interactive effect. We prioritise user experience in digital channels and we believe a satisfactory experience is pre-requisite of engaging digital services. That’s how we design great user experiences!

– Web Portal Design & Development

– Mobile App

– User Requirement Analysis

– Wireframing

– Site Mapping

– User Experience Reviews

– Visual & Interactive Design

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Customer Insight

Do you know what your customers think while they browse your stores, visit your website, or interact with any other part of your brand experience? Does your brand experience translate your values across all of your consumer facing channels and ensure customer satisfaction?

Many brands suffer as the result of incomplete or out of date insight into their customer experience, and this is where our team come in. We can help to answer those questions through curated workshops, using consumer research methods that generate invaluable insight and inform the design concepts. Through this process, you can maximise profits and investments with the knowledge that your brand experience is mapped out to positively impact your customers’ journey.

Brand Research & Insight

We have a breadth of knowledge and skills, with a foundation in customer analysis and segmentation that has been exercised across many projects over the years. Our team has worked with brands big and small across multiple countries, giving us experience in drawing out constructive insight. We conduct in-depth research into your target audience and brand channels; and investigate the issues within your customer journey that affect negatively your customer experience. We begin with your brand’s ‘pain points’, afterwards, we can focus on the moments in your brand experience that have to be improved or transformed, so as to generate the greatest return on your investment. This might result in a focus on individual channels such as a physical store, an online transactions portal, a mobile app, or call centre – but we can also offer a holistic review of your entire brand offer.

– Customer Need Analysis

– Experience Analysis

– Contextual Enquiries

– Customer Journey Analysis

– Experience Mapping

– Service Design Strategy

– Service Design Audit

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Architecture & Interior Design

Commercial Interior Design Agency

As 360° thinkers and creators, our approach to helping clients create spaces that have the desired impact on their target audiences, is to embed and harmonise the architecture and interior design process within our Research & Insight, strategy development and holistic customer experience design methodologies.

Informed by our Research & Insight and Brand Definition processes, and acting as advocates for our clients’ target audiences – religiously starting from and examining the customer’s point of view – we work collaboratively to ‘storyboard’ the perfect encounter between customer and space. We call this Customer Journey mapping.  We overlay other touch-points such as digital interfaces to plot Omni-Channel Journeys as part of this, and harmonise 3D design thinking with other aspects (people, communications, product etc) at each key moment.

Contemporary Interior Designers in London

This determines the purpose of your valuable spaces in structured and fine detail as a series of required or desired attributes through the customer’s 360° experience.  Our world-class teams of architects, interior designers and furniture designers then interpret and creatively express – in line with your defined brand values and personality – the 3D design aspects of the agreed attributes, resulting in the true definition of great interior design & architecture: Spaces that perform their functions brilliantly, while evoking lasting emotional reactions, bonds and impressions that set you apart in the hearts and minds of your customers. That is the true purpose of a brand environment.

– Customer Journey Design

– Customer Experience Design

– Interior Design

– Model Design

– Architecture

– Furniture Design

– Physical Environment Design

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