Case study
Digital Games Research Institute (DIREC)
The DIREC brand concept: completing the brand of the games industry’s research institute.
The challenge
DIREC, the research institute of the Iran Computer and Video Games Foundation and the main source of statistics on Iran’s computer games industry, decided to complete its branding. Its name and logo already existed; it needed a brand concept and touchpoints to communicate with audiences in Iran and abroad. Given the field and its audience, intelligence and excitement had to come through clearly in the design.
Our approach
Taking our cue from the institute’s logo, we developed a concept aligned with its work. The infographics and illustrations called for a complete icon set covering a wide range of subjects. Bold lines alongside complementary colors carry the identity of the information clearly. Once the visual identity was complete, we documented it in a brand book with design guidelines, rules for color and composition, and do’s and don’ts. TUSI also designed DIREC’s annual Landscape report.
What we delivered
- Brand concept
- Icon set
- Infographics and illustration
- Brand book
- Annual Landscape report design
