01 — Strategy
Set the direction
Before any design, you need to know where the organization stands, what its audience wants and where growth will come from.
TUSI Brand Agency | Since 2013
Branding services for organizations
“Tusi is the Persian word for gray. We stay that way on purpose, so your brand can be the color.”
From research and strategy to naming, identity, experience, communications and embedding the brand inside the organization, delivered by one multidisciplinary team of marketing researchers and sociologists, strategists, designers, architects, developers and artists.
2013Working with Iranian brands since
300+Design and branding projects
80Public and private organizations
Five disciplines, one strategy
An organization can start in any discipline, but the best results come when everything rests on a single strategy.
02 — Brand
Shape the meaning
Strategy has to be seen, heard and remembered, through the right name, a systematic identity and a purpose that grows with the organization.
03 — Experience
Make it tangible
People experience a brand through service, websites, stores, packaging and buildings. All of them need to speak one language.
04 — Communications
Carry the message
The brand idea has to reach people through messages, campaigns, content and events, and become a lasting relationship.
05 — Organization
Live it from within
A lasting brand comes from within: from what employees believe to the teams and systems that keep working after the project ends.
Selected work
Tadbir Economic Development Group
Brand renewal for a holding group with around 100 subsidiaries in energy, telecoms, pharmaceuticals and industry, with a focus on brand architecture and portfolio.
Tehran city brand identity (Tehran Municipality)
Instead of a single symbol, a mark for the city’s spirit of solidarity and constant interaction: as complex as Tehran, yet coherent.
Iran Transfo Group
Rebranding an industrial group with 15 affiliated companies and a presence in global markets.
Organizations that trust TUSI
Industries we know
Working across many industries means we bring an understanding of each sector’s language and stakeholders to every project.
From brief to rollout
Every project moves through four stages, and the organization’s leaders share in every key decision.
1
Discovery
An introductory meeting to understand goals, stakeholders and constraints, and to define the project scope.
2
Understanding
Research into audiences, competitors and the current brand, and conversations with leadership.
3
Creation
Developing the strategy and designing the name, identity or experience in joint workshops with the organization’s team.
4
Rollout
Documentation, the brand book, a transition plan and support as touchpoints are rolled out.
TUSI perspective
Columns by Sina Hashemi Aghdam in the Jahan-e Eghtesad daily on corporate branding in Iran (in Persian).
- AI engines now recommend organizations to othersSina Hashemi Aghdam, Jahan-e Eghtesad (in Persian)
- A holding group’s credibility isn’t built on visual samenessSina Hashemi Aghdam, Jahan-e Eghtesad (in Persian)
- A map is worthless without someone to watch over itSina Hashemi Aghdam, Jahan-e Eghtesad (in Persian)
Frequently asked questions about our services
What services does a branding agency provide?
A branding agency usually helps organizations with research, brand strategy, naming, visual identity, customer experience and brand communications. TUSI provides these services across five disciplines, under one strategy.
When do you need branding consultancy?
When the organization is entering a new market, changing its position, merging or growing, or when the current brand no longer reflects the business.
Where should we start?
If your organization has no written brand strategy, the usual starting point is customer research and insight, or brand strategy and positioning, because the name, identity and experience are built on them. We map out the right path in an introductory meeting.
How are fees for branding services set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Can we commission just one service?
Yes. Each service can be delivered on its own, but because they all rest on one strategy, delivering them with one team keeps the brand more coherent.
Which organizations has TUSI worked with?
Since 2013, TUSI has completed more than 300 projects for 80 public and private organizations, including MCI, Tehran Municipality, Tadbir Economic Development Group and Iran Transfo Group.
What is the main color of your organization’s brand?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
