Case study
Zangan car
A Zangan car brand identity drawn from one of the oldest motifs in Iranian art.
The challenge
A new car brand needed a symbol with strength, endurance and deep cultural roots.
Our approach
The goat, in its many forms, has been one of the most influential animals in human culture, and it appears again and again in Iranian art and historical remains. The ibex has held a central place in Iranian art from prehistoric cave drawings to today, repeated more often than in the art of perhaps any other land. In Iranian culture it stands for strength and endurance: a hardy animal that survives harsh conditions and is seen on the highest ridges and the hardest paths. It is a complex symbol, ranging from strength and endurance to fertility and joy, and the brand was built on it, then documented in a brand book.
What we delivered
- Brand identity
- Brand book
