The challenge

SANA invests in energy and power plant projects and sells energy directly to the private sector. The company decided to develop its corporate brand and align it with its strategy, which was to make the performance of its investments transparent and readable for shareholders.

Our approach

The work focused on designing the brand’s touchpoints. In the think tank, ideas were developed from the technique of metal-engraved printing, as used in banknotes and securities, around the theme of energy. SANA’s introductory language took shape on the same basis.

What we delivered

• Visual identity and stationery
• Illustration concept
• Annual report
• Event gift packs
• Power plant signage
• Proposals for the corporate portal theme and the headquarters interior