TUSI services | Experience
Architecture, industrial design and brand environments
Brand environment design means defining requirements and designing an organization’s architecture and industrial design on the basis of its brand structure and corporate identity. With architects on the team, TUSI designs offices, retail spaces, facades and signage to standards of function, effectiveness and beauty, from concept through construction and development.
A building is a brand’s largest touchpoint
Visitors, employees and business partners don’t meet the brand only in its logo. They feel it at the entrance, along the way through the building, in the light and in the details. A space designed apart from the organization’s identity weakens the brand’s message.
TUSI treats architecture and industrial design as part of the brand: requirements are defined from the brand structure, and design covers the concept, brand design, construction and development phases. The result is a space that works and tells the brand’s story.
Function
Above all, a space should make people’s daily work easier.
Effectiveness
Routes, layout and signs should guide visitors and employees.
Beauty
Form and materials should express the brand’s personality without explanation.
What we do
Corporate architecture
Office buildings and corporate campuses designed from the brand identity.
Interiors and workplaces
Work and reception spaces aligned with the organization’s culture.
Retail environments
Layout and customer experience in stores and branches.
Facades, signage and wayfinding
Signage, environmental graphics and the identity applied at architectural scale.
Industrial design
Branded items and equipment, designed for use and manufacture.
Requirements and space programming
Defining needs and spatial relationships before design begins.
“These silent points have the greatest effect on how precise people judge an organization to be.”
When you need this
A new building or office
The organization is moving or renovating its space.
A network of stores or branches
Every branch needs to offer the same experience.
After a rebrand
The new identity has to be applied to facades and signage.
An industrial complex
Office and industrial buildings need a shared language.
How we work
Define requirements
Understand the users, the function and the brand identity.
Concept
Translate the identity into a spatial concept.
Design
Develop the architectural, interior and signage design.
Build and develop
Support construction and maintain the identity in the space.
Selected work
Barakat Foundation
Brand review, a brand book and touchpoint design for an institution present across many regions of Iran.
S&H Hypermarkets identity and brand book
Visual identity, infographics, illustration and a brand book for a hypermarket chain.
Tehran Game Convention
Visual identity for Tehran’s first international games conference, with a face both Iranian and international.
Frequently asked questions
How is brand architecture different from brand environment design?
“Brand architecture” defines the relationships between an organization’s brands; it is strategic work. “Brand environment design” is about physical architecture: buildings, interiors, facades and signage designed from the brand identity.
Does TUSI cover construction too?
Design coverage runs through the concept, brand design, construction and development, and maintenance phases. The exact scope of our involvement in construction is set out in each project proposal.
What kinds of spaces do you design?
Offices and corporate spaces, retail and industrial spaces, and the identity applied to facades, signage and wayfinding.
How are fees for brand environment design set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Why TUSI for brand environments?
At TUSI, architects work alongside strategists and identity designers, so the space is a natural continuation of the brand rather than a separate project.
Related services
What story does your organization’s space tell about your brand?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
