The challenge

To bring Iran’s games market closer to the global games industry, the Iran Computer and Video Games Foundation planned the first international games conference in Tehran. A visual identity would make the event distinctive. Alongside Iranian identity and culture, TGC had to present an international, knowledge-driven face.

Our approach

The logo was built on typography and on the idea of linked chain rings and an echoing resonance. Colors and elements were defined for a young, tech-savvy audience, with minimal elements of Iranian culture in the icons and sections. In the packaging and the tools that introduced the event, in the architecture and in digital channels alike, creativity and the puzzle-like quality of the infographics were carefully designed in.

What we delivered

• Brand design
• Brand book
• Exhibition stand
• Website and UX
• Illustration