TUSI services | Brand governance and adoption
Brand Portal: a home for your organization’s brand
TUSI’s Brand Portal is a Persian web platform that brings your brand book, approved files, templates, content calendar and PR material together at one dedicated address. Each role sees only the sections and files it is allowed to see.
A brand book shouldn’t live in a PDF
The brand project ends and the brand book starts circulating by email. An old logo turns up in a presentation, a new colleague doesn’t know where the right file is, and every simple request goes back to the brand team.
The Brand Portal closes that gap: a living reference that always shows the latest version and gives each person what their work requires. The portal is set up as part of a TUSI brand project.
One reference for everyone
Strategy, verbal and visual identity, applications and files in one place, always up to date.
Access to match the need
The central brand team, employees and outside partners each have their own role and view.
Your brand, not ours
The logo, colors, icon and address of the portal belong to your organization.
A file library with versions and permissions
Every file has a version, a format and a section, and each user sees only the approved files they are allowed to use.
Review queue
A new file is not shown to users until it has been approved.
File life cycle
Outdated files are identified and archived so old versions stop circulating.
Secure sharing links
When the license to use a file expires, its sharing link stops working too.
Brand rules, ready to use
The brand guidelines become short, searchable pages, with clear do’s and don’ts for each topic.
A living brand book
Foundation and strategy, brand architecture, verbal identity and visual identity in separate sections.
Self-service templates
Teams build everyday materials from approved templates.
Brand glossary
The organization’s correct names and terms recorded in one shared reference.
Calendar and publishing in one view
Scheduled posts, active campaigns, national occasions and the organization’s key dates appear side by side on the Iranian calendar.
Content plan
Planning and tagging social media content.
Public relations
A reference for PR messages and content, with a crisis management mode.
Internal branding
Sections on culture and employee engagement that help the brand take hold inside the organization.
Measure brand health
The brand health score is calculated from real portal data: the average of four measures, adoption, compliance, file freshness and content coverage.
One management console
Role permissions, portal structure, content and files are managed in one place.
Simple onboarding
People are invited from a spreadsheet, by email or by mobile number, and no one sees anyone else’s password.
Holding groups and sub-brands
Multi-brand organizations can manage sub-brands alongside the parent brand.
Built for organizational use
Separated data
Each organization’s portal is separate from every other, and the separation is checked by automated tests.
Persian at its core
The interface is fully Persian and right-to-left, and dates appear in the Iranian calendar.
Works on mobile
The portal works on phones and can be installed like an app.
How it is set up
Structure
We define the portal’s sections and user roles to fit your organization.
Content
The brand book, files and templates are added and organized.
Invitations
People are invited to the portal with a defined role.
Monitoring
The brand team keeps the portal alive with the health score and usage data.
Frequently asked questions
How is a Brand Portal different from a brand book?
A brand book is a document; the Brand Portal is where that document lives. Guidelines, files, templates and the content plan sit together in the portal, always up to date, and each person’s access is set by their role.
Who has access to the portal?
The central brand team defines the roles and decides which sections and files each role can see. Unapproved files are not shown to regular users.
Is our data separate from other organizations’?
Yes. Each organization has its own portal, users, files and address, and a user from one organization cannot access another’s data.
Does the portal work on mobile?
Yes. The portal is designed for mobile screens and can be installed on a phone.
Is the Brand Portal available on its own?
No. The Brand Portal is offered only as part of a TUSI brand project and cannot be ordered separately.
How are fees for setting up the portal set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Related services
Where does your organization’s brand live?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
