TUSI services | Strategy
Brand and business growth strategy
Growth strategy makes clear where the organization will grow, on what logic, and how the brand will make that possible. TUSI designs market development models, helps choose growth arenas and aligns the brand with business decisions, so leaders can define the future and take less risk getting there.
For a large organization, growth is not about attention
A small company fights to be seen. A large organization is already seen; its challenge is getting the market, business partners and regulators to let it move. That is why a growth strategy is incomplete without an understanding of the brand’s role.
At TUSI, growth work starts with leadership conversations and market understanding and ends in clear decisions: where to play, which brand to enter with and what to fix before growing. For Bagro, a restaurant chain planning rapid expansion, that thinking was translated into the brand identity and experience.
Choose the arena
Identify the markets and audiences worth competing for.
The logic of growth
Be clear whether growth will come from a product, a market or a new brand.
Permission to play
Build the credibility that lets the organization enter a new arena.
What we do
Growth vision
Define the desired future and the measures of success with senior leadership.
Market and opportunity map
Review the possible arenas and choose growth priorities.
Market development model
Design an entry and expansion model that fits the organization.
Brand and product portfolio
Decide the role each brand and product plays in growth.
Roadmap
Turn the strategy into steps that can be executed.
Risk discovery
Find obstacles and test assumptions before investing.
“At this level, what becomes scarce is not attention but permission, and permission is not won by the sharpness of the spear.”
When you need this
Growth has slowed
The current market is saturated and the next path is unclear.
Entering a new market
The organization is considering a new industry, region or audience.
A five-year plan
The board wants a new vision.
A merger or acquisition
New brands and markets need to move in one direction.
How we work
Discover
Leadership conversations and a review of the market and the organization.
Options
Develop the possible routes to growth.
Decide
Choose a route in a workshop with senior leadership.
Roadmap
Define the steps, owners and measures.
Selected work
Bagro restaurants
An identity with Eastern roots for Iranian fast food, inspired by kilim and gabbeh patterns, from packaging to menu.
Espod Investment Holding
Naming and brand design for a parent holding with domestic and international businesses, after field research and discovery sessions.
Iran Transfo Group
Rebranding an industrial group with 15 affiliated companies and a presence in global markets.
Frequently asked questions
How is growth strategy different from brand strategy?
Growth strategy asks where and how the organization will grow. Brand strategy asks what place it will hold in people’s minds. The two need to point the same way.
Can a brand agency advise on growth?
TUSI does not replace your finance and operations teams. Our role is to understand the market and audiences, design the market development model and align the brand with the growth decision.
Which organizations is this for?
Holding groups, large companies and expanding businesses that want to enter a new arena or redefine how they grow.
How are fees for a growth strategy set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Why TUSI for growth strategy?
Since 2013 TUSI has worked with large Iranian organizations and holding groups, and our interdisciplinary approach looks at the market and the brand together.
Related services
Where will your organization’s next growth come from?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
