The challenge

Food is a mature industry in Iran in branding, marketing and customer experience, and competing strongly in it takes strategy and careful planning. With a strategy of rapid growth for its Bagro fast-food restaurants in Iran’s major cities and the region, with a target of 250 branches, Bagro Pakhsh Pars needed a visual identity concept with Eastern roots and a design line suited to fast food and its Western competitors.

Our approach

We studied kilim and gabbeh patterns from different regions of Iran and rendered them with a Western technique, bringing Bagro close to an Eastern fast-food identity. From that idea came the packaging, menu, industrial photography, environmental graphics, signage, stand architecture and advertising campaigns. Market research also gave us a view of customer behavior and competitors, and a market segmentation.

What we delivered

• Brand design
• Brand book
• Packaging and menu
• Industrial photography
• Signage and environmental graphics
• Stand architecture
• Market research