The challenge

MCI Business launched with dozens of products for corporate customers. Its mission was to strengthen organizations through advice and up-to-date communications services. The unit needed a brand that, alongside the parent brand, presented it as a full-time, agile partner for organizations.

Our approach

The idea for the mark came from the company’s core work: bringing together and extending the capabilities of organizations. In the mark, scattered parts come together into one orderly whole. The supporting graphics use the same order found inside the logo to build the brand’s graphic elements.

What we delivered

• Logo
• Visual identity system
• Supporting graphics