TUSI services | Experience
Product packaging design
Packaging design turns a brand identity into something people can see and hold. TUSI designs and produces packaging built on the brand identity, from the idea and visual language to the whole product family, with work such as the packaging for Bagro and Komach Bread.
Packaging is the brand’s last and closest medium
Packaging is where the brand reaches the customer’s hand. At that moment there is no advertising beside the product; only the pack, which has to build trust, show quality and give a reason to choose.
For Komach Bread, attractive and appropriate packaging was a condition for building awareness of a new brand. For Bagro, a study of kilim and gabbeh rug patterns from regions of Iran, rendered with a Western technique, created a fast-food brand with an Eastern identity, and the packaging and menu were designed from the same idea.
Stand out
In the few seconds a shopper pauses, the pack has to set the product apart.
Identity
The pack should continue the brand’s personality, not be a separate design.
Producible
The design must work just as well on a real production and print line.
What we do
Packaging concept and strategy
Defining the product’s position and the idea behind the packaging.
Graphics and illustration
Visual language, typography and imagery on the pack.
Pack structure
Form and structure designed for the product and how it is used.
Product family
A coordinated system across flavors, sizes and product lines.
Product photography
Advertising and industrial photography for the pack and product communications.
Artwork and production
Support through to final production of the packaging.
The best packaging speaks to the customer before it is opened.
When you need this
Launching a new product
The product needs to find its place on the shelf from day one.
An expanded product line
The range has grown and the packaging family has become disordered.
A brand identity change
Packs need to be brought into line with the new identity.
Entering retail chains
The product will sit on the shelf beside strong competitors.
How we work
Understand the product
Review the audience, competitors and production constraints.
Concept
Develop the concept and initial designs.
Design the family
Extend the design to every product and size.
Production
Prepare artwork and support printing and production.
Selected work
Bagro restaurants
An identity with Eastern roots for Iranian fast food, inspired by kilim and gabbeh patterns, from packaging to menu.
Komach Bread
Packaging and visual identity for a new brand with a varied range of breads.
S&H Hypermarkets identity and brand book
Visual identity, infographics, illustration and a brand book for a hypermarket chain.
Frequently asked questions
How is packaging design different from label design?
A label is a single graphic surface. Packaging design can also cover structure, materials, the opening experience and the system for a whole product family.
Do we need a brand identity before packaging?
An existing identity speeds up the work. If the brand has no identity yet, it is usually better to design the identity and the packaging together so they share one language.
Does TUSI handle packaging production?
Packaging design and production are part of TUSI’s services. Our share of production and the work with printers and manufacturers is set out in each proposal.
How are fees for packaging design set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Why TUSI for packaging design?
TUSI treats packaging as part of the brand and designs it alongside identity, photography and communications, as in the Bagro and Komach Bread projects.
Related services
What does your product say on the shelf?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
