The challenge

The Iran Computer and Video Games Foundation is the main body responsible for computer games in Iran, under the Ministry of Culture and Islamic Guidance. To present itself to the global games industry and work with it, and to reach stakeholders and audiences in Iran, it needed a visual identity that fitted Iranian culture and values and was clear to international audiences, applied consistently everywhere.

Our approach

We built the illustrations and sections from the colors of the Iranian flag and from elements of Iran and of computer games, so that every part of the foundation’s communications shows one unified picture of its work. The excitement, adventure and puzzle-like quality of information were carried carefully into the illustrations and infographics, and the identity was extended to architectural and exhibition spaces so every touchpoint speaks the same language.

What we delivered

• Brand design
• Infographics
• Illustration
• Catalog design
• Event identity