TUSI services | Communications
Campaign design and brand communications
A brand campaign turns brand strategy into a message people see, remember and talk about. TUSI designed the campaigns for S&H Hypermarkets, the identity of the Tehran Game Convention and the communications presenting Iran’s World Heritage Sites.
A good campaign comes from an idea, not a slogan
TUSI designs communications campaigns on the brand’s position and message, not on scattered ideas. Every campaign has one central idea that speaks the same language in every medium, from outdoor and social media to events.
Whether it is an awareness campaign, a brand launch, a product unveiling, an international event or an organization’s annual communications, the goal is the same: communication that makes the brand stronger.
Idea
One central idea that ties every channel together.
Integration
One message across media, in store and online.
Alignment
A campaign should carry the brand strategy forward.
What we do
Communications strategy
The campaign goal, audiences, core message and the role of each medium.
Central creative idea
The concept the campaign is built around, repeatable in every medium.
Campaign design
Outdoor, print and digital advertising, social content and packaging.
Film, animation and photography
Advertising and information films, animation, and advertising and industrial photography.
Event identity
Visual identity and spaces for events, conferences and launches.
Measuring impact
Campaign success measures and a results report to plan the next round.
“Republishing the same text everywhere is the surest way to become invisible.”
When you need this
Launching a brand or a rebrand
A new brand or a redesigned identity has to be introduced to its audiences.
A product or service launch
A new product needs to reach the market with a fitting event and a clear message.
Public awareness
The organization needs to change the behavior or attitudes of a large group of people.
Major events
A conference, exhibition or international event needs one identity and joined-up communications.
Ongoing communications
The organization runs many communications programs a year that need to speak with one voice.
How we work
Brief and strategy
Understand the goal, audiences and budget, and develop the communications strategy.
Idea
Create and present central ideas and choose the strongest with the organization’s team.
Production
Design and produce campaign materials for every planned medium.
Launch and measurement
Support the rollout, track responses and report the campaign’s impact.
Selected work
S&H Hypermarkets campaigns
An annual communications and promotions program to connect with young families around the events of the year.
Tehran Game Convention
Visual identity for Tehran’s first international games conference, with a face both Iranian and international.
Iran’s World Heritage Sites
Visual identity, a publication, a catalog and films presenting Iran’s UNESCO-listed sites, delivered in 45 days.
Frequently asked questions
What is an advertising campaign?
An advertising campaign is a coordinated set of messages and communications activities with a specific goal, over a set period, delivered to a target audience through one or more channels.
How is a brand campaign different from a sales campaign?
A sales campaign looks for a short-term result; a brand campaign builds the brand’s position and perception in people’s minds. The best campaigns pursue both at once.
Is TUSI an advertising agency?
TUSI is first and foremost a brand agency, and we handle advertising as the brand’s communications arm. Our focus is strategy, creative ideas and campaign production for organizations; media planning and buying are handled with the organization and its media partners.
Does TUSI buy media?
TUSI focuses on strategy, ideas and creative production. Media planning is done together with the organization and its media partners.
Why should a campaign be built on brand strategy?
A campaign that doesn’t fit the brand’s position and message may be seen, but it won’t strengthen the brand. Every campaign should be a step toward building it.
Does TUSI produce films and animation?
Yes. Designing and producing advertising and information films, animation, and advertising and industrial photography are part of TUSI’s services.
How is a campaign’s impact measured?
Before launch we define measures such as brand awareness, engagement, visits or sales, and report on them with real data after the campaign.
How are fees for a campaign set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the campaign’s goal and length, the number of media and materials, whether film, animation or photography is needed, and whether event identity and impact measurement are in scope. Media buying is costed separately.
Why TUSI for campaigns and brand communications?
Three reasons. Campaigns built on brand strategy, so every campaign is a step in building the brand. Experience with national and international campaigns and events such as S&H, TGC and Iran’s World Heritage Sites. And idea, design, film, animation and photography produced together by one team.
Related services
How will your organization’s next message be heard?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
