TUSI services | Communications
Event design and brand public relations
Event design and public relations turn an occasion into a live experience of the brand and build a disciplined relationship with the media and stakeholders. TUSI designs and delivers events and designs public relations systems, with event identities such as the Tehran Game Convention among its work.
An event is the most concentrated brand experience there is
In a few hours, guests see the brand, hear it and meet its people. If that moment is disconnected from strategy, the event is just an expense that took place. If it is aligned with the brand, it becomes a story people retell for a long time.
Megamotor chose TUSI as adviser and event identity designer for the launch of its new products, and the project went on to a renewal of the organization’s identity. For the Tehran Game Convention, the event identity had to express Iranian culture while presenting an international, knowledge-driven face.
The event as a medium
A good event condenses the brand into a live experience.
One identity
From the invitation to the stage and the media coverage, everything tells one story.
After the event
An event’s value multiplies with what is said about it afterward.
What we do
Event concept and design
The central idea, the scenario and the guest experience.
Event visual identity
The event mark, visual language and communications materials.
Stand and space design
Stage, exhibition stand and environment designed for the brand.
Event content
Films, motion and photography before, during and after the event.
Public relations system
A PR operating model and key messages.
Stakeholder relations
A communications plan for the media, partners and guests.
“Someone who brings their family to the company sports day isn’t consuming corporate communications; they are making a memory.”
When you need this
A product or brand launch
The moment of introduction has to become a lasting experience.
Conferences and exhibitions
The organization is taking part in a national or international event.
Internal events
A change or a new identity needs to be shared with employees.
Scattered public relations
Relations with the media and stakeholders follow no clear system.
How we work
Goal and audience
Clarify the goal and the experience you want guests to have.
Concept
Design the idea, identity and scenario.
Production and delivery
Prepare the space and content, and coordinate delivery.
Afterward
Document the event and keep the conversation going.
Selected work
Tehran Game Convention
Visual identity for Tehran’s first international games conference, with a face both Iranian and international.
Megamotor
Renewing an established corporate identity, designing the brand portfolio identity and naming a new generation of engines for a product launch.
S&H Hypermarkets campaigns
An annual communications and promotions program to connect with young families around the events of the year.
Frequently asked questions
Does TUSI deliver events or only design them?
Designing and delivering events are both part of TUSI’s services. The scope of delivery and how we work with the organization’s team are set out in each proposal.
Why does an event need a visual identity?
A visual identity makes the event distinctive and ensures every message, from the invitation to the stage, forms one experience.
What is a public relations system?
A framework of key messages, responsibilities and ways of working with the media and stakeholders, so PR becomes a disciplined function rather than one-off activity.
How are fees for event design set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Why TUSI for events and public relations?
TUSI treats events as part of the brand and designs identity, content and space together, as in the Tehran Game Convention and the Megamotor launch.
Related services
What story will your next event tell about your brand?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
