The challenge

Parseh decided to redesign its online sales channel to move more sales of its products and services to the internet. The number and complexity of subjects and levels made it hard for users to use the institute’s services. Two more challenges had to be prioritized: students preparing for the national university entrance exam have little time to spend online, and the site had to compete with other institutes, so users could quickly find the services right for them.

Our approach

In discovery sessions with Parseh, designing the customer journey on the website and online store became the priority. Meetings with Parseh’s senior and middle managers, and brainstorming with our design, sociology and development advisers, led to the idea. The site is designed around the needs of each user’s level and subject, with clear categories and information on subjects, exams and services tailored to the user. Illustration and infographics make the site readable and engaging, and the journey is designed so users reach the right result by different routes. The online store lets students get all their study materials in a few clicks.

What we delivered

• Website
• Online store
• UX design
• Infographics and illustration
• Industrial photography