The challenge

NAAK, founded in 2011, provides managed telecom and IT services, with the aim of localizing technical and engineering services for Iran’s communications and IT industry. Its services cover the whole life cycle of telecom and IT services. The company needed a new website.

Our approach

We told NAAK’s story through images, in two phases. The first, for MCI’s managers and NAAK’s other business partners, set out to show an energetic, young workplace: colorful elements and full lighting created a clear yet calm environment with young, upbeat employees. The second, for NAAK’s customers and managers, set out to show the company’s strength and influence in developing technology: we photographed in dark settings lit with orange, the corporate color, so that only the people working on NAAK’s services caught the light.

What we delivered

• Website design
• Two-phase photography series