The challenge

To get closer to young families and the way they shop, the S&H hypermarket chain needed ongoing communications and promotions programs for them. Designing the brand around the events of the year, and dressing the stores to match its advertising and promotional campaigns, was seen as especially important.

Our approach

For the chain’s campaigns across the year, we redesigned the graphic dress of the branches with energetic, attractive colors and completed the customer journey before, during and after shopping.

What we delivered

• Annual campaigns
• Store graphics
• Catalogs
• Promotional gifts
• Events
• Market research
• Illustration and photography