TUSI services | Organization
Building brand and design team capability
Building brand team capability means developing the in-house ability to run the brand and design, so the organization doesn’t depend on outsiders for every small decision. Through team structure, design processes, shared workshops and hands-on support, TUSI establishes that capability inside the organization.
Brand quality depends on how decisions are made
Large organizations work with several creative teams, printers and contractors, each with its own habits. When the in-house team lacks a shared standard for judging work and a clear process, even the best rules end up depending on individual taste.
TUSI does this work with the organization’s teams, not instead of them: structure and roles, briefing and approval, and support through the first projects. An interdisciplinary outlook and experience running joint workshops with leadership are the basis of this service.
Structure
The roles and responsibilities of the brand team are made clear.
Process
Repeatable ways to brief, design and approve work.
Skill
Through workshops and support, the team gains the confidence to decide.
What we do
Team structure
Defining the roles and position of the brand team in the organization.
Design operations (DesignOps)
Shared processes, tools and templates for teams.
Briefing and approval
Standardizing the brief and the decision path.
Workshops and training
Brand, design and design thinking training for teams.
Support and advice
Working alongside teams on their first projects.
Quality stewardship
Defining the criteria for judging design work.
A strong brand needs a team that knows the right decision even without us.
When you need this
A new brand team
The organization is setting up a brand or design unit.
Total dependence on contractors
There is no capacity to make decisions in-house.
Long approval processes
Projects get stuck in committees.
Growing design workload
The need for discipline and shared tools has grown.
How we work
Assess
Review the current structure, skills and processes.
Design
Define the structure, roles and processes.
Train
Workshops and skills transfer.
Support
Work alongside the team on its first projects, then hand over.
Selected work
Tadbir Economic Development Group
Brand renewal for a holding group with around 100 subsidiaries in energy, telecoms, pharmaceuticals and industry, with a focus on brand architecture and portfolio.
Faragir Salamat (Gol-e-Gohar)
Brand and identity for the organization that manages Fatemeh Zahra specialist hospital, with codes of conduct for its culture.
Digital Games Research Institute (DIREC)
Brand concept, touchpoints, an icon set and a brand book for the statistical reference body of Iran’s games industry.
Frequently asked questions
What is DesignOps?
A set of processes, tools and roles that helps design teams work in a more orderly way and to a consistent standard.
When should we build an in-house brand team?
When brand work is frequent and high in volume, or when everyday decisions need deep knowledge of the organization. Strategic and specialist work can still be done with an outside partner.
Does this replace an agency?
No. An in-house team and an agency complement each other. The aim is for the organization to brief better, judge work better and keep the results consistent.
How are fees set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Why TUSI for building team capability?
TUSI runs its projects through joint workshops with the organization’s team and has worked with the brand teams of large organizations.
Related services
What would your brand team decide without a consultant in the room?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
