How we work | TUSI’s project management system
Momentum: a brand project under one roof
Momentum is the work and project management system TUSI built for its branding and event projects: fully Persian, right-to-left and on the Iranian calendar. Tasks, owners, deadlines and client approvals share one common reference.
A brand project is hundreds of small decisions
When the project plan is spread across several spreadsheets, no one is sure which version is right. Dates are in the Iranian calendar while the tools are not, and one late delivery quietly pushes back the next task.
We built Momentum for exactly this: a tool that works with Iran’s calendar and working week, designed for the two kinds of work we deal with every day, brand projects and events with a date that cannot move.
One plan, not several versions
The whole team works on one live board, and plans can be imported from a spreadsheet.
Visible dependencies
Links between tasks are recorded, so the effect of one delay on the rest shows up early.
A real Iranian calendar
The week starts on Saturday and public holidays are built into the schedule.
One project, many views
Planners want a table and delivery teams want a kanban board. In Momentum everyone sees the same data, each from the angle of their own work.
A clear definition of done
Every task records exactly what “done” means.
Client approval
The approval status of each deliverable is recorded beside the task itself.
Pre-event checks
Checkpoints for the week before, the day before and the day of the event are set on each task.
It’s clear who is accountable
The RACI matrix shows each person’s role in each task. A task with no accountable owner is flagged, so it is seen before it becomes a problem.
Everyone knows what to do today
The “My work” page gathers each person’s tasks from every project: today, this week, overdue items and anything waiting on their decision.
Momentum views
What it means for you as a client
Delays don’t stay hidden
Baselines, the critical path and team workload show risks before deadlines arrive.
Follow-up without chasing
Notifications and reminders reach people inside the system, by email and by text message.
A project in Momentum
Template
A project starts from a branding or event template, or the plan is imported from a spreadsheet.
Roles
The owner and the accountable person for each task, and the dependencies between tasks, are set.
Delivery
The team moves forward each day from “My work”, with comments and files kept beside each task.
Approval
Deliverables are reviewed and approved, and the outcome stays on record.
Frequently asked questions
What is Momentum?
Momentum is TUSI Brand Agency’s own work and project management system, built in Persian and on the Iranian calendar to plan and run branding and event projects.
Why did TUSI build its own project management tool?
Brand and event projects have sequential phases, staged approvals and many dependencies, and they run on the Iranian calendar. We wanted a tool that understood that structure from the ground up.
What kinds of projects is Momentum used for?
It has ready templates for branding and event projects, and custom fields let it adapt to the structure of other projects.
Related services
What’s the plan for your brand’s next project?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
