TUSI services | Communications
Content, film, motion graphics and industrial photography
Brand content production turns strategy and message into images, motion and words. TUSI designs advertising and information films, animation, advertising and industrial photography, and develops content, so the organization tells one coherent story in every channel.
A good image tells a story. It isn’t decoration.
An organization’s audiences, like everyone else, remember through stories and images. A film, a photograph or an animation disconnected from the brand’s message may be beautiful, but it builds no brand equity.
For NAAK, photography was used in two phases: once to show an energetic, young workplace, and again to show the company’s strength in developing technology. Each phase had a different audience, and the visual language was designed for each.
Story
Before the camera rolls, know what story you are telling.
Visual language
Every frame should fit the brand’s personality and identity.
Continuity
Content should speak with one voice across campaigns, the website and events.
What we do
Advertising and information films
Films that introduce the brand, the product and the campaign.
Animation and motion graphics
Explainer and advertising animation, designed and produced.
Advertising and industrial photography
Products, spaces, plants and people, photographed in the brand’s language.
Graphic design
Posters, infographics, annual reports and communications materials.
Content development
Writing and developing brand content for different channels.
Annual reports and publications
The organization’s performance and achievements told as a publication or report.
Every image is a sentence in your brand’s story, so we first need to know what that story is.
When you need this
Explaining a complex product or service
The subject is technical and needs to be explained simply and memorably.
Launches and campaigns
An event or campaign needs film and photography.
Presenting the organization
The organization’s images and video are dated or scattered.
Ongoing content
Brand channels need regular content in one consistent voice.
How we work
Message and audience
Clarify the goal, the audience and where the work will be shown.
Idea and script
Write the story, the storyboard and the visual language.
Production
Filming, photography or animation.
Post-production and delivery
Editing, sound and versions for each channel.
Selected work
NAAK
Website design and storytelling through industrial photography for a managed telecom services company.
Megamotor
Renewing an established corporate identity, designing the brand portfolio identity and naming a new generation of engines for a product launch.
SANA (Iran Power Plant Investment)
Aligning the corporate brand with a strategy of transparent investment reporting to shareholders.
Frequently asked questions
What is the difference between motion graphics and an advertising film?
Motion graphics are videos built on design and movement, well suited to explaining complex subjects. An advertising film can be live action, animation or both, and focuses on short-form impact.
What does industrial photography do for a brand?
Industrial photography shows the strength, technology and people behind an industrial organization, for use on the website, in catalogs, the annual report and campaigns.
Can we commission production on its own?
Yes, but the result is better when the message and visual language are clear beforehand, which is why the work usually starts with a short step to define the message.
How are fees for film and photography set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Why TUSI for content production?
At TUSI, production happens alongside brand strategy and identity, so the content continues the brand rather than standing apart as a one-off job.
Related services
What is your brand’s story in a single image?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
