TUSI services | Communications
Brand launch and event experience design
Brand launch and event experience design turns the introduction of a new or renewed brand from a formal ceremony into an experience designed for its audiences. TUSI handles the whole journey end to end across nine areas: from the strategy document and event identity to the launch film, gifts, guest registration, staging, delivery and media coverage.
A corporate event is more than a ceremony
A designed event is one of the most powerful tools in strategic communications and brand marketing. No printed or digital medium can bring a sense of belonging and commitment to life in employees, partners and customers the way a carefully designed, in-person encounter can.
The moment of launch is a turning point for the brand: the moment the organization shows its new identity to its stakeholders. When that moment is designed through the lens of brand experience, the event stops being a date in the calendar and becomes the start of the new brand’s life.
From ceremony to experience
From the invitation to the gift and beyond the event, guests experience one coherent brand story.
One team, nine areas
Strategy, design, production and delivery sit under one management, so the client isn’t left coordinating suppliers.
One message, everywhere
Visual, verbal, spatial, digital and media channels carry the same message at the same time.
A complete event package, end to end
TUSI’s services are organized and delivered across nine areas, so the client never has to coordinate the different parts.
Strategy, direction and management
The event strategy document and audience journey, the run of show and master schedule, a proposal for the CEO and board, budget estimates and control, and the floor plan.
Visual identity, graphics and content
The event theme, environmental identity, digital and printed invitations, brand and event catalogs, executive presentation templates, uniforms, stationery, and content for social media and the website.
Film, motion and digital
Script and production of the launch film, the CEO’s entrance intro, a post-event film, logo animation and stings, narration and original music, and audience polling and interaction tools.
Print, production and gift packs
Concept and production of a signature gift and commemorative keepsake, branded items such as T-shirts, badges, key rings, mugs and tote bags, ceremonial flags and gift packs for employees.
Invitations, guests and smart registration
Finalizing the guest list, sending digital invitations, an RSVP system, guest updates and the registration process on the day.
Environmental graphics and staging
Banners and flags, wayfinding signs, three-dimensional logo structures, the entrance and photo wall, and dressing the grounds, the hall and the guest route.
Technical, stage and live streaming
Video walls and digital stands, lighting and sound, live-stream infrastructure, radios and the control room, and full stage coordination.
Ceremony, protocol and hospitality
Choosing the host and performers, writing the run of show, reception and protocol, catering, logistics, and directing the teams on the day.
Public relations, media and digital coverage
Press release and press kit, media coordination, photo and video coverage of the event, and a post-event report on media coverage and lessons learned.
Why organizations invest in events
From cold contact to sensory experience
Meeting in person builds belonging and loyalty more deeply than any other medium.
Credibility and market leadership
Hosting a professional event shows the industry the organization’s capability and standing.
Alignment inside the organization
Employees come together around senior leadership’s new vision, and are thanked for their part.
Media coverage
A good idea draws the attention of specialist media, social media and the public.
Events we design
Launches and identity transformations
Unveiling a new visual identity, introducing a new product line or marking a new chapter for the organization.
Thought leadership and industry conferences
High-level gatherings with experts, decision-makers and strategic partners in the industry.
Internal and motivational events
Anniversaries, annual leadership and employee conferences, and participatory programs.
Experiential and interactive events
Immersive environments that bring audiences closer to the organization’s values and culture.
What a strategic event leaves behind
A place in the industry’s memory
The event becomes a reference point people talk about long afterward.
A wider network of partners
A safe, fitting setting for conversations with investors, key customers and suppliers.
One message
Everyone present becomes an ambassador for the organization’s brand.
In practice: a brand launch for a major industrial company
The launch of a new brand for a major industrial company is a concrete example of TUSI’s end-to-end management, from the first idea to delivery on the ground at national, industrial scale.
In this project the strategy document and event theme, the launch film, digital invitations, gift packs, environmental graphics, the video wall, the ceremony and the media coverage all moved forward under one plan.
What separates a gathering from a strategic event is the experience that continues after the ceremony ends.
When you need this
You have a new brand
A new name or identity needs a memorable moment to introduce it to stakeholders.
You have renewed your brand
The rebrand should be seen as the start of a new chapter, not a logo change.
You have a new product or product line
The launch needs the attention of the market and the media.
Employees need to come on board
The brand change has to be accepted inside the organization before it goes outside.
The organization has reached a milestone
An anniversary, a merger or a new market is a chance to tell its story again.
How we work
Strategy
The goal, audiences, core message and audience journey are set in the event strategy document.
Create
Theme, identity, scenario, film and gifts are designed, presented to senior leadership and approved.
Produce and coordinate
Every item, the space and the equipment are prepared to one plan and a controlled budget.
Deliver and amplify
The ceremony runs to the run of show, followed by media coverage and a post-event review.
Selected work
Megamotor
Renewing an established corporate identity, designing the brand portfolio identity and naming a new generation of engines for a product launch.
Tehran Game Convention
Visual identity for Tehran’s first international games conference, with a face both Iranian and international.
S&H Hypermarkets campaigns
An annual communications and promotions program to connect with young families around the events of the year.
Frequently asked questions
What is a brand launch?
A brand launch is the planned set of activities that introduces a new or renewed brand to audiences inside and outside the organization. The launch event is usually the high point, completed by content, media and employee communications.
How is a brand launch different from an ordinary ceremony?
An ordinary ceremony focuses on running a program well; a brand launch focuses on the impression guests take away. In a launch, everything from the invitation to the stage and the gift is designed around one brand idea and message.
Does TUSI deliver events end to end?
Yes. TUSI covers nine areas, from the strategy document and event identity to production, staging, the stage, delivery and media coverage, and the client has a single point of coordination.
Can we commission only part of the service?
Yes. You can commission strategy and experience design alone, or parts such as the event identity, the film and the gifts, although the greatest impact comes when every part carries the same message.
How early should we start planning a launch event?
The more time there is for strategy, design and production, the more precise the result. Timing depends on the scale of the event and the amount of production, and is agreed in the discovery meeting.
How are fees for a corporate event set?
Fees are set after the discovery meeting and confirmed in the proposal. They depend on the scope of work, the size of the organization, the number of deliverables and the timeline.
Related services
How should your brand be introduced to the world?
In an introductory meeting, we review your organization’s brand together and map out a recommended path.
